Footy Times is a concept developed to chronicle the changing times of football, the world’s most popular sport. It was born out of a love for football as well as the ambitious project of setting right perspective for millions of people around the globe for whom this wonderful game is their lifeline and passion. Despite the flourish in football journalism triggered by the convergent media scenario, we felt there is scarcity of quality and depth. Hence we are on a mission to create new culture of football journalism.