BeIN MEDIA GROUP has extended its exclusive broadcast rights for the Premier League across 24 countries in the Middle East and North Africa (MENA) in a new three-year deal that will run until the end of the 2027-28 season.
The agreement, announced on Tuesday, ensures that beIN’s flagship network, beIN SPORTS, will continue to be the sole broadcaster of all 380 Premier League matches each season, live and exclusively, in both Arabic and English. The deal reaffirms the long-standing partnership between the two entities, which began in 2013.
The renewal includes comprehensive rights for broadcast and digital streaming, with all matches available on beIN’s OTT service, TOD. Viewers will also have access to beIN’s extensive supplementary programming, including pre- and post-match analysis, daily highlights, and weekly wrap-up shows.
The agreement was signed at beIN’s MENA headquarters in Qatar by Mohammad Al-Subaie, CEO of beIN MENA, and Paul Molnar, the Premier League’s Chief Media Officer.
“Our long-standing partnership with the Premier League, which dates back to 2013, has been a journey of mutual growth and shared success,” said Al-Subaie. “This renewal not only signifies our enduring commitment to providing the highest quality sports content on beIN SPORTS and reinforces our leading position in the MENA region, but also demonstrates the trust that the Premier League has in us.”
The MENA region is considered a key market for the Premier League, which has grown to become one of the most-watched sports leagues globally since its inception in 1992.
“We are delighted to announce the extension of our longstanding partnership with beIN MEDIA GROUP for a further three seasons in MENA,” said Molnar. “This renewal reflects our shared commitment to delivering world-class football and providing the best possible, localised viewing experience. We look forward to continuing our close collaboration on a variety of content and promotional initiatives.”
The extension solidifies beIN SPORTS’ position as a leading rights holder for major European football in the region.
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