Liverpool Football Club reported a pre-tax loss of £57 million for the financial year ending 31 May 2024, a significant increase from the £9 million loss recorded in the previous year. However, the club’s overall revenue rose by £20 million to £614 million, driven primarily by a £36 million increase in commercial income, which reached a record £308 million.
The 2023-24 period encompassed Jurgen Klopp’s final season as manager, during which Liverpool won the Carabao Cup, finished third in the Premier League, and reached the quarter-finals of both the FA Cup and Europa League.
The club invested heavily in the playing squad, spending approximately £165 million on transfer fees to acquire Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch. This was the first season since 2016-17 that Liverpool did not participate in the Champions League, resulting in a £38 million decrease in media revenue to £204 million. This drop was partially offset by increased Premier League media revenue due to improved on-field performance compared to the 2022-23 season.
The opening of the new Anfield Road Stand and a higher number of competitive matches at Anfield contributed to a £22 million increase in matchday revenue, which reached £102 million.
Despite the revenue growth, administrative costs rose significantly by £38 million to £600 million, primarily due to increased salaries and overhead expenses. The club noted that over the past eight years, matchday costs have risen by nearly 80%, and staff costs have increased by 86% since 2018, reaching £386 million.
Liverpool’s Chief Finance Officer, Jenny Beacham, emphasized the importance of financial sustainability: “Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability.”
Despite the financial losses, Liverpool’s brand remains strong. The club generated 1.5 billion social media fan engagements and added a record 37 million followers to its social channels. According to Brand Finance’s 2024 report, Liverpool has the strongest brand among Premier League clubs.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth,” Beacham added. The club, now under the management of Arne Slot, currently leads the Premier League by 13 points.
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